5 Reasons Why People Buy Scented Candles
According to the National Candle Association, candle industry research indicates that the most important factors affecting candle sales include scent, color, cost and shape. The biggest motivator is scent. So what is it about scented candles that attracts so many people to purchase them yearly? With over 10,000 candle scents available to US consumers alone, according to the NCA, all signs point to comfort and creating a cozy atmosphere. Research shows these five reasons are why customers of Destinations Scented Candles and those of other brands purchase scented candles.
1. Escape. Stress is everywhere. From high demanding jobs with ridiculous deadlines or dealing with annoying co-workers/customers that try your last nerve to busy family schedules where you never know if you are coming or going, is it possible to escape stress? While vacations are nice, dropping everything to travel isn't easy. The solution most people are turning to are scented candles inorder to escape from every day woes. A 10-15 minute bath surrounded by scented is a great way to decompress. Another option is settling on the couch with a good book or watch a movie with lit scented candles to find some "me time" and escape.
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2. Decorate. While decorating with candles is usually a visual experience, customers are opting to go with scented candles to enhance the mood too. Adding pine or cinnamon scented candles to a Christmas centerpiece packs a great punch. Creating a candle centerpiece of seashells, cobalt blue glass bottles, and ocean scented candles in the living room or bathroom makes a huge impact. It doesn't stop there as events like weddings and outdoor pool parties are motivating more and more to reach for scented candles to help enhance an events atmosphere more than incredibly memorable, but an experience too.
3. Aromatherapy. The health and wellness industry has experienced a lot of growth recently because more people are intrigued by how natural and alternative medicines, like essential oils, can help trigger emotional and even physical responses and allow vivid memory recall of people or places. While essential oils are more for direct contact with the body - lotions, soaps or applied directly to the skin, aromas found in scented candles work well too. Some scents like orange and citrus scents are great for boosting energy while lavender is most associated with relaxing and aiding in sleep. Customers are grabbing candles with these pure aromas to further boost these qualities.
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4. Seasonal Motivation. Changing of the seasons has a lot to do with motiving candle lovers to grab up scented candles. Each season has scents that trigger special memories or even activities like pumpkin pie for Thanksgiving dinner or reminiscing over "Aunt June's" lilac bushes in the springtime. Rekindling those memories and even creating new ones - especially those tied to scents, impact one's desire to purchase scented candles.
5. Gift giving. According to the National Candle Association, candle purchasers say they view candles as an appropriate gift for the holidays (76%), as a house warming gift (74%), a hostess/dinner party gift (66%), a thank you (61%) and as adult birthday gifts (58%). According to Destinations Scented Candles customers, these statistics hold true where customers often ask for advice on which scents are most appropriate for house warming gift or a thank you gift for a family who put them up while visiting from out of town. Destinations Scented Candles customers are split as to whether they buy gifts for others or are for themselves, yet a majority of the customers state they prefer scented candles verses non-scented candles.
(image courtesy of www.destinationsscentedcandles.com)
Bonus! According to Destinations Scented Candles, another category they have created of buying scented candles, which ties with the reason of escape, is appealing to customers who love to travel or would like to travel more, but looking for ways to recapture the memories of those destinations. The company built its brand around this idea that various scents can remind people of popular travel destinations and those captured aromas are crafted in candle form (as well as room sprays and wax tarts) for fans to enjoy. This new concept also incorporates the other elements of why people buy scented candles such as giving a gift of a candle as an anniversary gift for someone who honeymooned in Tahiti to seasonal motivation like recapturing childhood memories of apple picking in the fall in New York.
While shopping for just the right candle is a personal choice where size, price, and colors are all big factors, it appears the biggest driving force is finding the perfect scent. Finding the best scent is one that will always depend on one's need - whether the purpose is to decorate or give as a gift. So what is your favorite, must have scent. We want to know! Comment below with your feedback!